Research Project for French sporting goods retailer Oxylane (Decathlon).
India's cultures, sports, innovations & design were the main subjects of interest.

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Phase 1 : Research

Pune & Mumbai
As a team, we conducted extensive field research, product tests, interviews, market studies, user profiling,
design explorations & creativity sessions. Here you can find excerpts of the colour research.
(The details of the project remain confidential.)

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Ethnographic Research

India in Colours
Natural Extraction
: Experimentation with foods, plants & pigments to extract a natural range.

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Monochrome Boards : Compositions of daily objects, identifying textures and tones



Phase 2 : Synthesis

Lille, France
The research was eventually analysed & structured into a set of books, designed as tool kits to provide an introduction to the country.
To assist the analysis, we carried out a number of creative workshops with various teams of the Oxylane brands.
(The details of this project remain confidential.) 

Synthesis: March - September 2011, Lille, France
Team: Elisa Padrón Olivé & Prianjali Kapur, Directors: Arnault Gournac  & Vincent Leenhardt