Research Project for French sporting goods retailer Oxylane (Decathlon).
India's cultures, sports, innovations & design were the main subjects of interest.
Phase 1 : Research
Pune & Mumbai
As a team, we conducted extensive field research, product tests, interviews, market studies, user profiling,
design explorations & creativity sessions. Here you can find excerpts of the colour research.
(The details of the project remain confidential.)
India in Colours
Natural Extraction : Experimentation with foods, plants & pigments to extract a natural range.
Monochrome Boards : Compositions of daily objects, identifying textures and tones
Phase 2 : Synthesis
The research was eventually analysed & structured into a set of books, designed as tool kits to provide an introduction to the country.
To assist the analysis, we carried out a number of creative workshops with various teams of the Oxylane brands.
(The details of this project remain confidential.)
Synthesis: March - September 2011, Lille, France
Team: Elisa Padrón Olivé & Prianjali Kapur, Directors: Arnault Gournac & Vincent Leenhardt